The Magic's In The Making

The Magic's In The Making

Toxins are a given in this world, often unavoidable in our daily lives. But instead of dwelling on the negative, we focus on building resilience. Every creation at SubLuna starts with a need—a space where our magic can make a real difference. If it’s not out there, or doesn’t meet our sacred standards of potency and purity, we craft it ourselves, fortifying our bodies to stand strong against external forces that try to throw us off balance.

Ritual, Not Routine

It’s more than a routine—it’s a sacred ritual. A moment to turn inward and honor the vessel that carries us through life. Rooted in ancient wisdom and guided by intention, our wellness practice is a bridge between the seen and unseen, the physical and the energetic.

This is our time to replenish, to realign, to awaken the magic within. A daily act of resilience that fortifies the body, clears our mind, and deepens our connection to what matters most. When we move with presence, nourish ourselves with the purest botanicals and most potent herbs, we don’t just feel better—we radiate.

Our offerings are crafted for this purpose—to support your ritual, to anchor your wellness to something deeper, and to remind you that taking care of yourself isn’t just necessary; it’s sacred.

How To: Dose

When it comes to dosing, it’s important to listen to your own body and trust your intuition. The dosing recommendations on our labels are meant as a starting point, offering rough guidelines, but ultimately, you are the best guide to what works for you and your family. It's about finding the right balance where you feel supported and comfortable. If that means consulting with a healthcare provider or a traditional doctor to ensure you're on the right path, we wholeheartedly support that. For others, we may find dosing intuitively suits best, and that's also wonderful.

When it comes to herbs for children, nursing mothers, or individuals with specific allergies or sensitivities, it’s crucial to do thorough research and take appropriate care. You and your body know what it needs, and with mindfulness and proper understanding, you can create a wellness routine that’s uniquely yours.

Our Sourcing

At SubLuna, we’re deeply committed to the purity and integrity of everything we create, and that starts with our sourcing. We prioritize working with small businesses and local artisans whenever possible, building relationships that support and strengthen our communities. We choose organic or wild-grown ingredients where appropriate, ensuring that what we bring into our products is as natural and potent as the earth intended.

For our bovine products, we source grass-fed options, ensuring the highest quality and ethical practices. We place great emphasis on the chain of custody, meaning we know where every ingredient comes from and how it’s handled, so you can trust that what you’re putting into your body is pure, potent, and sourced with care.

Our commitment to quality and sustainability runs through everything we do.

Our Collaborations

At SubLuna, we believe in the power of community and the importance of supporting one another. That’s why we give 30% of all sales back to female collaborators, helping them grow their businesses and amplify their impact. By investing in women, we’re fostering sovereignty—not just for individual businesses, but for families across the country. When Sirens thrive, entire communities thrive. It’s our way of contributing to a ripple effect of strength and resilience that uplifts and supports families.

Learn more about our SubLuna Sirens below!

Lindsey | Hedgeapple Kombucha
Monique Morgan |
The Meadow Witch
Suzanne |
Woodards Farm
Adrienne |
House of Hens & Grit
Ashlie |
Radically Intuitive Lactation

Meet The Team

SubLuna is a small team of full-time women who dedicate their precious time to growing and supporting our mission to build resilience! Honorable mention goes to all of our amazing partners in manufacturing, warehouse fulfillment, and greater team marketing.

Note From Our Founder

Hey Siren,

No matter where you are on your journey, we're here to bring community and friendship.

SubLuna was born from my personal experience with the challenges of living in a busy world. Over the years, I’ve learned how to cultivate resilience through the healing power of plants, herbal wisdom, and sacred self-care. As I’ve grown stronger in my own health, I’ve discovered the importance of nourishing my body and spirit every day—especially in today’s world where external pressures are constant. My life transformed when I started embracing these natural rituals, and the magic of resilience is something I’m eager to share with you.

Health isn’t a destination—it’s a continuous, evolving journey. I’m on a mission to inspire others to be active participants in their wellness journey, to build a foundation of inner strength, and to access a space of calm and clarity whenever they need it.

xx,

Arielle | Founder

Brand Timeline

Fall 2019

Arielle opened SubLuna Botanicals on Etsy.  Her first products were very small batch, hand straining everything at home, while also working full time at a salon! The very first product launched was Turkey Tail Mushroom Double Extract.

Spring 2021

After months of working double time, being a wife and mother, Arielle began to step away from doing hair, to focus on SubLuna full time. Around this time, the viral No-Poo Method caught on, and a brand was born! (iykyk)

Summer 2021

After meeting on Instagram, bonding over a shared love of herbalism, and soon realizing they both lived in Omaha, Arielle brings on Alex to help formulate and produce. Alex, with us almost from the beginning, would later move on to becoming the Apothecary Manager.

Fall 2021

Arielle and husband Javier relocate with their kids Luna and (in the womb Cleo) to the Dominican Republic, living ex-Pat life, but continuing to be regulars in the states to support SubLuna.

Spring 2022

In the spring of '22 we began to partners with other Female collaborators in order to meet production demand of our growing business!

March 2023

SubLuna moves into our first Nebraska facility! We bring on our first Intern who is now our second full time contractor! We know we're biased but we think we have the cutest little warehouse helpers around!

March 2024

We've officially partnered with order fulfillment! In order to meet demands for shipping turnaround time, we moved our shipping operations to Nashville, TN.

July 2024

Wow. This was a big month. Subluna 2.0 was born! We launched our rebrand, new website and begin to leave the shop open 24/7. Our affiliate program launches and we have since grown to over 100 amazing women across the world!

November 204

Our biggest accomplishment yet! After nearly a year of formulating and reformulating we our health conscious formulation team, we finally landed on the perfect and first ever shelf stable Bovine Gelatin nutritional gummies for kids. Luna Kids is LIVE and Luna and Cleo are happy to have a daily yummy treat!

2025

We’re honored to have a dedicated team—both family and those who feel like it—helping SubLuna lead in the wellness community. Each member has shaped who we are today!

Alex: Apothecary Manager
Ashley: Operations Manager
Lauren: Production Assistant 
Marian:  Marketing and Customer Service
Joe: Arielle's dad and production specialist
Danni: New partner and teammate

And last but certainly not least, our two very own SuperKids, Luna and Cleo, our favorite SubLuna models!!

Cheers to 2025! May we all be well and blessed 💚

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